2015
11.09

Slot Machine positioning

Volumes have been written on this subject, and the controversy and ruckus about where the "hot" one armed bandits are installed in a casino are still happening – 60 years after one armed bandits were 1st placed in the casinos.

The classic rule is that the best slot games were located just inside the main door of the casino; so that potential players passing by would see actual jackpot winners … be convinced to come unto the gambling floor and play. Our theorem is that this is definitely no longer so.

The great majority of the major casinos presently are huge complexes and now you can’t see inside from the sidewalk, so there’s no longer a reason to situate the ‘loose’ slot machine games close to any exits.

An additional traditional rule is that loose slots are placed on the major aisles inside the casinos, again so that more folks could see winning jackpots and be motivated to play. Importantly though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machines.

No Comment.

Add Your Comment

You must be logged in to post a comment.