03.01
Slot Machine positioning
Books have been stated on this subject, and the conflict and discourse about where the "hot" slot machines are placed in the casino are still happening – more than 60 yrs after the slots were first installed in gambling houses.
The classic rule is that the very best slot games were put just inside the door of the casino; so that potential players passing by would see actual jackpot winners and be intrigued enough to come inside … play. Our conclusion is that this is definitely no longer so.
The great majority of the large casinos nowadays are huge complexes … you no longer can see inside from the sidewalk, so there’s no longer a reason to place the ‘loose’ one armed bandits near to any of the doors.
Another classic rule is that loose one armed bandits are installed on the major aisles inside the casinos, again so that more people could see winning jackpots and be galvanized to play. Notably though, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their perspective about where to place the loose slot machine games.
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