01.02
Slot Machine positioning
Books have been said on this matter, and the conflict and discussion about where the "hot" video slots are located in the casino are still bubbling – over sixty yrs after the slots were first installed in gambling houses.
The quintessential rule is that the better slot machines were located just inside the main door of the casino; so that folks going by would be able to see real jackpot winners and be attracted to come inside and play. Our frame of mind is that this is no longer the case.
The great majority of the large casinos nowadays are mammoth complexes … you no longer can see inside from the sidewalk, so there’s no longer a reason to position the ‘loose’ slot machine games in close proximity to any entrances.
Yet another traditional rule is that loose one armed bandits are located on the major aisles in the casinos, again so that more potential players could see winning jackpots and be motivated to play. Importantly though, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their philosophy about where to place the loose slot machine games.
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