01.09
Slot Machine positioning
Volumes have been stated on this matter, and the contention and feuds about where the "hot" video slots are placed in the casino are still on-going – more than 60 years after slots were first installed in the casinos.
The standard rule is that the most favorable slots were placed just inside the main entryway of the casino; so that individuals going by would see actual jackpot winners and be enthralled to come unto the gaming floor … play. Our philosophy is that this is no longer the case.
Many of the mega casinos presently are grand complexes … you can no longer see inside from the sidewalk, so there is no longer a reason to put the ‘loose’ slots in close proximity to any of the doors.
Yet another standard rule is that loose slots are located on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be encouraged to play. Nonetheless, we find that this also is no longer a universal rule.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Nowadays, casinos are constantly changing their perspective about where to place the loose slot machines.