04.28
Slot Machine positioning
Volumes have been said on this topic, and the controversy and discussion about where the "hot" one armed bandits are installed in a casino are still passionate – more than sixty years after the slots were first placed in the casinos.
The traditional rule is that the superior slot machines were installed just inside the main foyer of the casino; so that individuals walking by would be able to see jackpot winners … be infatuated enough to come into the casino and play. Our philosophy is that this is definitely no longer true.
Just about all of the large casinos today are gigantic complexes and now you can’t see inside from the sidewalk, so there is no longer a reason to situate the ‘loose’ slot machines in close proximity to any doors.
An additional classic rule is that loose slot games are positioned on the major aisles in the casinos, again so that more folks could see winning jackpots and be motivated to play. Nonetheless, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Nowadays, casinos are constantly changing their perspective about where to place the loose slot machine games.
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